When my parents were divorcing my Mum's new house was fully furnished from Ikea. While I loved building the furniture and the ingenious methods by which it fitted together I also hated the shop. And mostly because this advert constantly rubbing salt into my adolescent wounds.
I have now grown older and wiser and my hatred has abated. And although most of my furniture is from freecycle I do love a trip to Ikea. Plus even when furniture has been in storage for 7 years they will still send you replacement parts! We now have a reasonable size table in our flat and can eat facing each other rather than the window. Plus two new step parents and a pair of step siblings later they were probably right. Happier families all round and stylish Swedish furniture. Everyone's a winner.